Market Research
MSB’s (Managing the Service Business) Market Research focuses on Customer Experience Satisfaction and Employee-focused quantitative and qualitative services. Our Consultancy and Training divisions also draw heavily on the disciplines and market research methodologies during the analysis, design, and development of solutions.
Customer Experience Satisfaction
- Qualitative & Quantitative research
- Focus Groups
- Mystery Shopping
- Benchmarking
- Price testing & Elasticity
Employee Research
- Attitude Surveys
- Satisfaction and Culture
- Engagement
- Job Profiling & GAP Analysis
Benefits for Clients
- Objectivity
- Informing decisions & strategy development
- Supports consultancy and training programmes
- Statistical validity
- Capabilities
- Resource allocation
- Service Quality: MRS members; ISO9001:2000; PRINCE2 Project management; IiP
. . . how can you make it happen?
“The training is first class and will make an essential, positive impact”
- BMI
